Bernard Arnault, France's wealthiest man and chief executive of luxury group LVMH, paid some 150 million euros ($163 million) to be the premium sponsor of the Paris Olympics'.

Every nation will open a team HQ this Friday in Paris when the 2024 Olympics kicks off in the French capital, though the most desirous invite probably opened Monday evening with La Maison LVMH.

Giorgio Armani will stage his next One Night Only fashion and entertainment spectacular in New York in October, timed to celebrate the opening of a new space on Madison Avenue.

Puig, Catalan’s newly quoted luxury behemoth, unveiled its latest project and trophy Tuesday, the debut Women’s America’s Cup, due to take place in its hometown of Barcelona this fall.

The exhibit features over 220 items and combines nature, technology, and museology themes.