Victoria's Secret launches Dream Collection

By

Jennifer Braun

Published
Jul 27, 2024

Victoria's Secret has launched a new collection that combines beauty and everyday comfort. 

Dubbed 'Victoria's Secret Dream' collection, it introduces intimates featuring Dream Angels with Love Cloud Innovation, the brand's softest lace yet, ForeverStretch Lace, and an all-new Marshmallow Memory Foam bra padding. 

The full Victoria's Secret Dream collection includes bras, panties, and sexy sleepwear inclusive of corsets, slips, babydolls, bodysuits, cami-sets, and more, with prices starting at $44.95 for bras, $16.95 for panties, and $69.95 for sexy sleepwear. Sizes range from XS-XXL, and bra sizes include bands 32-40 and cups A-G.

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"We hear our customers seeking everyday comfort and we are thrilled to bring our all-new Victoria's Secret Dream collection to her, offering beautiful intimates with endless comfort thanks to new technology,” said Janie Schaffer, chief of design and creative officer at Victoria's Secret & Co.

“This collection answers the call, this time with a whole new level of glamour and ease that we cannot wait for everyone to wear and love just as much as we do.”

The collection launches with a campaign starring Candice Swanepoel, Devyn Garcia, Mayowa Nicholas, Taylor Hill, and the return of Behati Prinsloo to the brand. Select talent featured in the campaign will also be featured in the 2024 Victoria's Secret Fashion Show this fall. The campaign was shot by photographer Angelo Pennetta and styled by Emmanuelle Alt at Longleat House in England. 

"This campaign celebrates feeling beautiful and comfortable and to me there is nothing sexier than being comfortable in your own skin. It is overwhelmingly joyful and nostalgic to be reunited with Victoria's Secret and I'm so excited to be a part of this ethereal campaign captured in such an epic location,” added Prinsloo, VS Talent Partner.