Mango launches new premium line, 'Capsule'

By

Rocío ALONSO LOPEZ

Translated by
Roberta HERRERA

Published
Mar 20, 2023

The Spanish fashion brand has launched a premium line for special occasions. As of Monday March 20, the new Spring/Summer 2023 'Capsule' collection, designed for formal ceremonies and events, is available online and in select shops.

The launch comes after the iconic actress and model Amber Valletta wore an all white look from the collection on the blue carpet at Vanity Fair's Oscars after party. After dressing Sofía Sánchez de Betak for the Met Gala in 2019, Mango returned to the red carpet with luxury brand aspirations.

The new line, produced locally with high quality materials from suppliers in Morocco and Portugal, such as silk, viscose and taffeta, presents timeless limited edition pieces in a range of colours including reds and pinks and more neutral colours such as white, black and nude. 3D design has played a key role in the creation of the garments, speeding up the design process and "facilitating the process of visualising colours and volumes".

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With prices ranging from 100 euros for a pair of palazzo trousers to 250 euros for a guipure suit jacket, the line also includes pieces such as dresses, jumpsuits and shirts with feathers, fringes or sequins. The collection also offers accessories such as sandals, fringed or beaded bags and even costume jewellery such as rings, necklaces, bracelets and earrings.

The collection will be distributed in twice-monthly deliveries between March and September, when most formal events take place. During the month of May, it will offer a wider range of garments for brides who are looking for "simple, affordable and elegant" designs.

The new line's launch was accompanied by a photo and video campaign starring renowned Dutch model Rianne Van Rompaey and photographed by Drew Vickers.

Founded in 1984 in Barcelona, Mango is currently present in 115 markets worldwide through its network of shops and its e-commerce platform. In its 2022 financial year, the company beat its turnover record, reaching 2.69 billion euros, 20.3% more than in the previous year.