LVMH names new CEOs for Hublot and TAG Heuer

By

Jennifer Braun

Published
Jul 18, 2024

LVMH announced on Wednesday significant executive appointments within its watch division, effective as of September 1, 2024. 

Julien Tornare, currently the CEO of TAG Heuer, has been named CEO of Hublot. He will succeed Ricardo Guadalupe, who has served as CEO of Hublot since 2012, and has decided to step back from operational management. He will transition to the role of honorary president of Hublot. 

As a result, Antoine Pin, who has served as general manager of Bulgari Horlogerie since September 2019, will take over as CEO of TAG Heuer, succeeding Tornare.

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"I am delighted about Julien arrival at the head of Hublot, which marks the beginning of a new chapter dedicated to the future of our Maison and the strengthening of its unique position among leading watch brands,” said Frédéric Arnault, CEO of LVMH watches division

“I am also delighted to welcome Antoine into our watches division at TAG Heuer. His extensive international experience, expertise, and well-recognized passion for watches will be major assets in continuing TAG Heuer’s growth and elevation."

Tornare has been active in the watchmaking industry for the last 26 years. He worked at Raymond Weil for two years before spending 17 years at Vacheron Constantin, branch of Richemont. He then honed his management and leadership skills as the Zenith CEO.

Pin, on the other hand, started his career at TAG Heuer in 1994 as a junior sales manager for DFS and the Middle East, later becoming a product manager. In 2002, he joined LVMH as Zenith's international marketing director. Pin subsequently held various management positions for LVMH Watches & Jewelry UK, TAG Heuer Japan and Korea, and Bulgari Greater China and Australia, before being promoted to EVP of Berluti.