Business developments: Motherhood, Pour Moi, Crew Clothing

By

Sandra Halliday

Published
Aug 13, 2024

On the business front, we’ve been hearing about brand revamps, key tech link-ups and lawsuits too.

In the US, Marquee Brands has rebranded the Motherhood maternity label and launched new partnerships to elevate the flagship label. The actions include a refreshed identity with a “strategic refinement” of the name from Motherhood Maternity to Motherhood, accompanied by the introduction of a “sleek, new modern” logo. Marquee has entered into strategic multi-year agreements with Topson Downs for maternity apparel and Gelmart International for maternity intimates. This month the collection is being reintroduced at select Kohl’s stores and on Kohls.com, marking the brand's return to brick-and-mortar retail after a five-year hiatus. 

British multinational fashion brand Pour Moi has linked with Swedish retail technology platform Voyado to support the brand’s plans for global expansion and entry into new markets. Pour Moi will be using Voyado’s Elevate product to “improve processes for search and merchandising and ultimately improve the customer shopping experience”. Elevate will enable the Pour Moi team to create efficiencies and automate manual tasks in merchandising categories and listings. 

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Crew Clothing is suing its ex-CEO over claims he paid himself over £622,000 that was never signed off. David Butler stepped down last year after a failed buyout attempt with The Telegraph saying he told the head of HR that owner, Menoshi ‘Michael' Shina, had agreed to pay him the money in salary increases, bonuses and more. But Crew said there was no such deal. Butler also denies the allegations and previously launched a wrongful dismissal case against the firm.