Brooks Running achieves record Q2 revenue, announces key leadership changes

By

Jennifer Braun

Published
Jul 31, 2024

U.S. sporting goods company Brooks Running announced on Tuesday a new record in global quarterly revenue for the second quarter of 2024, achieving a 15% year-over-year increase, driven by double-digit growth in both its wholesale and direct-to-consumer channels.

By region, in North America, Q2 revenue surged by 19% year over year, bolstered by the continued success of the brand’s Glycerin 21 super franchise, Ghost Max, and the strong introduction of Ghost 16.

In the Europe, Middle East, and Africa (EMEA) region, the business returned to growth with a 4% revenue increase as the retail landscape improved. Recent Q1 market data indicates that Brooks’ adult performance running footwear market share in France and Germany combined increased nearly a full point year-over-year, with sales growth of 12% in France and 10% in Germany.

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In the Asia Pacific and Latin America (APLA) region, Brooks opened its first retail store in mainland China in Shanghai earlier this month, with a second Shanghai location and first-ever storefronts in Beijing and Guangzhou planned for later this year.

“Brooks’ record results this quarter demonstrate the strength of our brand, business, and product,” said Dan Sheridan, CEO. “We believe sharp focus on the performance category creates mass appeal as we continue to deliver innovative, premium products and experiences that runners and active people value.”

Coinciding with the quarterly results, the brand announced that former vice president, managing director of Brooks international, Matt Dodge, is set to become president and chief operating officer, effective Aug. 1.

Likewise, Josh Vaughan is set to assume the managing director position in EMEA, bringing more than 15 years’ experience in the outdoor performance industry to the role. 

In May, Brooks launched a new global brand platform, “Let’s Run There,” inspired by the evolving role running plays in consumers’ health and wellness journeys. The campaign features actor Jeremy Renner.